May 09 2013
Sometimes we work on campaigns that are interesting, or have a big name brand or celebrity attached to it that we’re excited about. And then there are campaigns that we’re proud to work on.
I think I can speak for everyone at F# when I say that we were all very proud to support The Life is Priceless Foundation, a great cause from a great organization.
April 10 2013
This past week, Spotify unveiled some pretty unique advertising efforts in collaboration with Dro5a, an innovative New York-based ad agency. The ads depict the power of music through a very specific moment, such as a concertgoer crowd surfing and someone rocking out by himself at a dance party. The interesting element about these ads is that there is no music to be heard. We’re being shown a moment that music itself created, but the actual soundtrack all depends on the user.
March 29 2013
It was a wild week for us at SXSW! After catching up with the F# team when they returned from Austin, here’s a few of their favorite moments:
Jim James, of My Morning Jacket fame, performed in front of an entranced crowd as a part of Hype Hotel, presented by Taco Bell. In one word, it was awesome.
French Montana let loose at the Fader Fort and celebrated the close of SXSW with an explosive performance and special guest P. Diddy.
March 25 2013
Earlier this year, F# unleashed its Thoughts on Playlists survey and not only received an amazing turn out, but invaluable information on our study participants’ music-listening habits.
Thoughts on Playlists was a 21-question survey conducted to better understand the conceptual model of playlists to a general audience and their corresponding playlist listening habits.
March 05 2013
There’s a Swedish word without an English translation: Lagom. It means “just enough, just right” and speaks of a culture where moderation is key and flashness is frowned upon. But when Swedish House Mafia arrived in New York for their sold out gigs last weekend, “lagom” is thrown out the window together with all that moderation that never applied to the trio of DJs in question anyway: In the documentary “Take One” from 2010, they refuse to share a limo, opting instead for one each. New York responds by love-bombing the Swedish trio, covering the Empire State Building in blue and yellow lights in the their honor like a glamorous, shining version of IKEA in the middle of Manhattan.
February 27 2013
Since joining F# not too long ago, it’s been a wild ride. Starting with the creation of a recording studio in the office, building out my gear, and doing some of the most exciting things in audio today – including 3D Audio.
3D Audio? What’s 3D Audio? That’s the most common question I get when talking about the new technology and I thought maybe it would be good to explain what it is and it’s benefits through a series of blog posts. You’ll learn about what it is and the extraordinary process in which it’s created.
Sometimes called “Enhanced Stereo,” 3D Audio is a technique to add perceived depth and extented height to an audio recording. Think of it like this – instead of only left and right audio, 3D Audio takes into account the whole 360 degrees that surrounds us and implements sound elements into different points around us. Imagine hearing something behind you, towards your left or coming towards you. It’s creepy, cool and super-realistic, much like you’re sitting in the middle of an orchestra.
February 22 2013
At F#, we love creating innovative experiences and are constantly staying up to date on exciting campaigns in the space. Below are some of my favorite campaigns that I think successfully engage audiences and use innovative tactics.
February 15 2013
JANUARY 19, 2013. It’s after midnight on Saturday night in New York. Outside the Brooklyn Bowl cool kids looking their best in studded leather and Beatle Boots wait to get in. You can hear the Rock N Roll all the way round Twelfth Street. Jonathan Toubin’s Soul Clap & Dance-Off Party is gonna be a wild one.
At quarter past one the coat check is full, the bar is buzzing and the dance floor is packed to the gills. All 100 Dance-Off contestant numbers have been claimed and the panel of judges from Bushwick hot spot Roberta’s has taken their seats on stage and the contest is ready to go. Jonathan hands the reigns over to his guest DJ, Kyp Malone of TV on the Radio (!!!). As John Lee Hooker would say, “Pot’s on, gas on high, and we’re cookin.”
February 04 2013
Ah, the Super Bowl. A time to eat too many buffalo wings, drink too much beer, and come together for TV’s biggest night. In addition to an amazing game (go B-more!) and Beyoncé showing everyone what an entertaining Half Time show can really be, there were the ads.
Overall, I was a little disappointed with this year’s batch. There weren’t many that folks talked about at the Super Bowl party I was at. Some ads had heart, like the Budweiser Clydesdales or RAM’s Farmer, but at a party when people are mimicking the Ray Lewis dance and debating which chili was better, they weren’t as memorable as they would have been on a smaller stage. With this in mind, I give you my top five.
January 31 2013
In its first month, 2013 has been witness to some fantastic music and there are even more great hits to be heard down the road. Here are our top 4 most anticipated albums of 2013: